I had a tough decision to make. Should I keep going with multiple online stores (Artfire, Etsy, and Zibbet), or should I scale it down a little and push all my efforts towards one shopfront? I decided to use only one site, but which one? My decision was made after adding up sales figures vs fees for 2013.
Etsy – Opened in August 2009, and used on and off ever since. Listing fees $0.20 per item. For 2013, 21% of my sales income went back to them in fees.
Artfire – Opened in February 2011, used continuously and was my main store with the most stock, most variation and where I put most of my marketing efforts. Monthly fee $9.95 per month. For 2013, 56% of my sales income went back to them on the monthly fee.
Granted, 2013 was not my best year for sales, and my stores were offline for a period earlier in the year while I raised a puppy, and again for a few months while I relocated to the UK, but I did not expect that result from my Artfire Studio. I was totally shocked. The static monthly fee was a big selling point for the site, as I could list as much as I wanted for one fixed fee. However, the views and the sales were just not there. I think I gave them a fair chance.
My decision was to drop Artfire and Zibbet, and just continue with Etsy. I had probably spread myself a little bit too thin. After all, maintaining one online store is a lot of work, three was ambitious. With only one store, I have been able to focus all my efforts/marketing/promotions within one place and not have to decide which items I would list on each site. Admittedly, it has been a lot of work having to move all my listings over to another site, a task I am still in the middle of, but once done, it will be a weight off my shoulders., and I can relax and concentrate on other things.
So, after handing over ownership of my Artfire Guild to a new leader, I have downgraded my Artfire Account to Patron and my shop will disappear on December 9th.
You can now find all my listings here on Etsy! I would love to have you come over and visit!
Stitchy hugs to all!